| 000 | 00660nam a22002057a 4500 | ||
|---|---|---|---|
| 008 | 161007b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780538478342 | ||
| 020 | _a0538478349 | ||
| 050 |
_aHF 5415 _b.L36 2012 |
||
| 100 | _aLamb, Charles W. | ||
| 245 |
_aEssentials of marketing/ _cCharles W. Lamb, Joseph F. Hair and Carl McDaniel. |
||
| 260 |
_aAustralia : _bSouth-Western Centage Learning ; _c2012. |
||
| 300 |
_axxiii, 648p. : _bill. ; |
||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing. | ||
| 650 |
_aMarketing _xmanagement. |
||
| 700 | _aHair, Joseph F. | ||
| 700 | _aMcDaniel, Carl | ||
| 942 |
_2lcc _cBOOKS _hHF 5415 .L36 2012 _01 |
||
| 999 |
_c14742 _d14742 |
||