| 000 | 00618nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 161006b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0132435101 | ||
| 020 | _a9780132435109 | ||
| 050 |
_aHF 5415.13 _b.K64 1997 |
||
| 100 | _aKotler, Philip | ||
| 245 |
_aMarketing management : _canalysis, planning, implementation and control/ |
||
| 250 | _a9th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPrentice-Hall, _c©1997. |
||
| 300 |
_axl, 789p. : _bill. ; _c25cm. |
||
| 500 | _aIncludes bibliography and index. | ||
| 650 |
_aMarketing _xmanagement. |
||
| 942 |
_2lcc _cBOOKS _hHF 5415.13 .K64 1997 |
||
| 999 |
_c14617 _d14617 |
||