| 000 | 00693nam a22001817a 4500 | ||
|---|---|---|---|
| 008 | 160928b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781591396192 | ||
| 020 | _a1591396190 | ||
| 050 |
_aHF 5415.153 _b.K53 2005 |
||
| 100 | _aKim, W. Chan | ||
| 245 |
_aBlue ocean strategy : _bhow to creat uncontested market space and make the competition irrelevant/ _cW. Chan Kim and Ren'ee Mauborgne. |
||
| 260 |
_aBoston : _bHarvard BusinessSchool Press, _cc2005. |
||
| 300 |
_axv, 240p. :ill. ; _bInclude bibliography and index. _c23cm. |
||
| 650 | _aNew products. | ||
| 650 | _aMarket segmentation. | ||
| 700 | _aMauborgne, Ren'ee | ||
| 942 |
_2lcc _cBOOKS _hHF 5415.153 .K53 2005 |
||
| 999 |
_c14200 _d14200 |
||