| 000 | 00957cam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 598681 | ||
| 003 | OSt | ||
| 005 | 20160819120534.0 | ||
| 008 | 910723s1992 ilua b 001 0 eng | ||
| 010 | _a 91028798 | ||
| 020 | _a025609196X | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 0 | 0 |
_aHF5821 _b.B62 1992 |
| 082 | 0 | 0 |
_a659.1 _220 |
| 100 | 1 | _aBovée, Courtland L. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cCourtland L. Bovée, William F. Arens. |
| 250 | _a4th ed. | ||
| 260 |
_aHomewood, IL : _bIrwin, _cc1992. |
||
| 300 |
_axxxi, 718, [58] p. : _bill. (some col.) ; _c29 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aArens, William F. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOKS |
||
| 999 |
_c13707 _d13707 |
||