000			01025cam a22002894a 4500
001			12595516
005			20160811160214.0
008			011121s2003 maua b 001 0 eng
010			_a 2001057963
020			_a0072410752
020			_a0071151222 (international ed.)
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415.M29474 2003 _b.M29474 2003
082	0	0	_221
245	0	0	_aMarketing / _cRoger A. Kerin ... [et al.].
250			_a7th ed.
260			_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2003.
300			_axliii, 741 p. : _bcol. ill. ; _c29 cm.
440		4	_aThe Irwin/McGraw-Hill series in marketing
504			_aIncludes bibliographical references (p. 682-710) and indexes.
650		0	_aMarketing.
700	1		_aKerin, Roger A.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2lcc _cBOOKS _hHF5415.M29474 2003
999			_c13643 _d13643