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|---|---|---|---|
| 001 | 15447983 | ||
| 003 | OSt | ||
| 005 | 20160810155714.0 | ||
| 008 | 080911s2009 njua b 001 0 eng | ||
| 010 | _a 2008040282 | ||
| 015 |
_aGBA8C8478 _2bnb |
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| 016 | 7 |
_a014799609 _2Uk |
|
| 020 | _a9780470169810 (pbk.) | ||
| 020 | _a0470169818 (pbk.) | ||
| 035 | _a(OCoLC)243547645 | ||
| 035 | _a(OCoLC)ocn243547645 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dUKM _dYDXCP _dC#P _dBWX _dCDX _dDLC |
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| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.1 _b.H37 2009 |
| 082 | 0 | 0 |
_a658.800973 _222 |
| 100 | 1 |
_aHartley, Robert F., _d1927- |
|
| 245 | 1 | 0 |
_aMarketing mistakes and successes / _cRobert F. Hartley. |
| 246 | 1 | 4 | _aMarketing mistakes & successes |
| 250 | _a11th ed. | ||
| 260 |
_aHoboken, NJ : _bWiley, _cc2009. |
||
| 300 |
_ax, 406 p. : _bill. ; _c23 cm. |
||
| 500 | _a"30th anniversary." | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _zUnited States _vCase studies. |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0828/2008040282.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOKS _hHF 5415.1 .H37 2009 |
||
| 999 |
_c13356 _d13356 |
||