| 000 | 00541nam a2200169 4500 | ||
|---|---|---|---|
| 008 | 150528b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256139903 | ||
| 050 | _aHF 5415.13 .M369 1996 | ||
| 100 |
_aMcCarthy, Joreme W _d1996 |
||
| 245 |
_aBasic marketing : _ba global management approach |
||
| 250 | _a12th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill, _c1996 |
||
| 300 |
_axxvi, 833p. :ill. _bIncludes index |
||
| 650 | _aMarketing--Management | ||
| 700 | _aPerreault, William | ||
| 942 |
_2lcc _cBOOKS _hHF 5415.13 .M369 1996 |
||
| 999 |
_c1332 _d1332 |
||