| 000 | 00965cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 1442243 | ||
| 005 | 20160810094744.0 | ||
| 008 | 850617s1986 njua b 001 0 eng | ||
| 010 | _a 85012374 | ||
| 020 | _a0136432557 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5823.K45 1986 _b.K45 1986 |
| 082 | 0 | 0 | _219 |
| 100 | 1 |
_aKleppner, Otto, _d1899- |
|
| 240 | 1 | 0 | _aAdvertising procedure |
| 245 | 1 | 0 |
_aOtto Kleppner's Advertising procedure / _cThomas Russell, Glenn Verrill. |
| 250 | _a9th ed. | ||
| 260 |
_aEnglewood Cliffs, NJ : _bPrentice-Hall, _cc1986. |
||
| 300 |
_axvii, 665 p. : _bill. (some col.) ; _c27 cm. |
||
| 440 | 4 | _aThe Prentice-Hall series in marketing | |
| 500 | _aIncludes index. | ||
| 504 | _aBibliography: p. 627-629. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 |
_aRussell, Thomas, _d1941- |
|
| 700 | 1 | _aVerrill, Glenn. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOKS _hHF5823.K45 1986 |
||
| 999 |
_c13214 _d13214 |
||