000 01114pam a2200289 a 4500
001 2959007
005 20160810083455.0
008 910131s1991 nyua b 001 0 eng
010 _a 91008047
020 _a0866568611 (alk. paper)
020 _a1560241101 (pbk. : alk. paper)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHD9665.5.S59 1991
_b.S59 1991
082 0 0 _220
100 1 _aSmith, Mickey C.
245 1 0 _aPharmaceutical marketing :
_bstrategy and cases /
_cMickey C. Smith.
260 _aNew York :
_bPharmaceutical Products Press,
_cc1991.
300 _ax, 424 p. :
_bill. ;
_c23 cm.
500 _aRevision of: Principles of pharmaceutical marketing. 3rd ed. 1983.
504 _aIncludes bibliographical references and index.
650 0 _aDrugs
_xMarketing.
650 0 _aPharmaceutical industry.
730 0 _aPrinciples of pharmaceutical marketing.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBOOKS
_hHD9665.5.S59 1991
999 _c13100
_d13100