| 000 | 00534nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 150525b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256033021 | ||
| 050 | _aHF 5821 .B6 1986 | ||
| 100 |
_aBovee, Courtland L. _d1986 |
||
| 245 |
_aContemporary advertising/ _cCourtland L. Bovee and William F. Arens. |
||
| 250 | _a2nd ed. | ||
| 260 |
_aIllnois: _bIRWIN, _c1986. |
||
| 300 |
_axxvii, 629p:ill. _bIncludes index |
||
| 650 | _aAdvertising | ||
| 700 | _aArens, William F. | ||
| 942 |
_2lcc _cBOOKS _hHF 5821 .B6 1986 _02 |
||
| 999 |
_c1165 _d1165 |
||