| 000 | 00632nam a22001937a 4500 | ||
|---|---|---|---|
| 008 | 160708b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780765624185 | ||
| 050 | _aHF 5814 .A32 2010 | ||
| 100 |
_aDonald W. Jugenheimer _d2010 |
||
| 245 | _aAdvertising and Public Relations Research | ||
| 260 |
_aLondon _bM.E.Sharpe _c2010 |
||
| 300 |
_aviii 327p;ill. _bIncludes bibliographical references and index |
||
| 650 | _aAdvertising -Research | ||
| 700 | _aDonald W. Jugenheimer | ||
| 700 | _aSamuel D. Bradley | ||
| 700 | _aLarry D. Kelley | ||
| 700 | _aJerry C. Hudson | ||
| 942 |
_2lcc _cBOOKS _hHF 5814 .A32 2010 |
||
| 999 |
_c11423 _d11423 |
||