| 000 | 00597nam a2200181 4500 | ||
|---|---|---|---|
| 008 | 151208b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781439080900 | ||
| 050 | _aHF 5415.2 .Z55 2010 | ||
| 100 |
_aZikmund, William G. _d2010. |
||
| 245 | _aEssentials of marketing research. | ||
| 250 | _a4th ed. | ||
| 260 |
_aMason, Ohio : _bSouth-Western/CENGAGE Learning, _c©2010. |
||
| 300 |
_axix, 436 pages : _bcolor illustrations.; _c28 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | _aMarketing research. | ||
| 700 | _aBabin, Barry J. | ||
| 942 |
_2lcc _cBOOKS _hHF 5415.2 .Z55 2010 |
||
| 999 |
_c10654 _d10654 |
||