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Contemporary Advertising and Intergrated Marketing Communications/ William F.Arens:

by Arens, William F, 2014 | Weigold, Michael F | Arens, Christian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York; McGraw-Hill Irwin, 2014Availability: Items available for loan: 1 Call number: HF 5821 .A74 2011.

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Essentilas contemporary advertising/ William F. Arens, David H. Schaefer and Michael Weigold.

by Arens, William F | Schaefer, David H | Weigold, Michael.

Edition: 2rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, 2009Availability: Items available for loan: 1 Call number: HF 5821 .A74 2009.

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