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Role of marketing communication in brand management Edited by Varuna, Anil

By: Varuna, Anil - ed, 2009Material type: Text

TextPublication details: India: I. U. P, 2009Description: vii, 233p. :ill. Includes bibliographical references and indexISBN: 9788131421437Subject(s): Communication in marketing | Consumer behaviorLOC classification: HF 5415 .V57 2009

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY	HF 5415 .V57 2009 (Browse shelf (Opens below))	Available		1711

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