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The new positioning:the latest on the world's # 1 business strategy/ Jack Trout and Steve Rivkin

by Trout, Jack, 1995 | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London; McGrawHill, 1995Availability: Items available for loan: 1 Call number: HF 5827.2.R53 1995.

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The power of simplicity : Jack Trout and Steve Rivkin.

by Trout, Jack | Rivkin, Steve.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw- Hill , 1999Availability: Items available for loan: 1 Call number: HD 31 .T689 1999.

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