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Marketing research : measurement method

by Tull, Donald S, 1987 | Hawkins, Del I.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York: Macmillan Publishing Company, 1987Availability: Items available for loan: 1 Call number: HF 5415.2 .T83 1987.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Series: McGraw-Hill/Irwin series in marketingEdition: 9th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2004Availability: Items available for loan: 1 Call number: HF5415.33.U6H38 2004.

Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

by Hawkins, Del I, 1997 | Best, Roger J | Coney, Kenneth A.

Series: The Irwin/McGraw-Hill series in marketingEdition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw-Hill, 1997Availability: Items available for loan: 1 Call number: HF5415.33.U6H38 1997.

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