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Integrated marketing communication : concepts & cases

By: Gopalakrishnan, P. S. - ed, 2008Material type: Text

TextPublication details: India: I.U.P, 2008Description: x, 186p. :ill. Includes bibliographical references and indexISBN: 8131413993Subject(s): Communication in marketingLOC classification: HF 5415.13 .G67 2008

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Item type	Current library	Call number	Status	Date due	Barcode
Hard Covered Materials	MACHAKOS UNIVERSITY LIBRARY	HF 5415.13 .G67 2008 (Browse shelf (Opens below))	Available		1553

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