00760nam a2200229 a 4500001000800000005001700008008004100025010001700066020001500083040001800098050002600116082001400142100004100156245009400197250001200291260004100303300005000344440003000394504005300424650002700477700002600504377108320160226085431.0830812s1984    ilua     b    001 0 eng    a   83082140   a0256030197  aDLCcDLCdDLC00aHF5415.13b.M369 198400a658.82191 aMcCarthy, E. Jeromeq(Edmund Jerome)10aBasic marketing :ba managerial approach /cE. Jerome McCarthy, William D. Perreault, Jr.  a8th ed.  aHomewood, Ill. :bR.D. Irwin,c1984.  axvii, 841 p. :bill. (chiefly col.) ;c25 cm. 0aIrwin series in marketing  aIncludes bibliographical references and indexes. 0aMarketingxManagement.1 aPerreault, William D.