TY  - BOOK
AU  - Trout, Jack.
AU  - Rivkin, Steve. 
TI  - The new positioning:the latest on the world's # 1 business strategy
SN  - 0070653283
AV  - HF 5827.2.R53 1995 
PY  - 1995///
CY  - London
PB  - McGrawHill
KW  - Positioning(Advertising)
ER  -