The new positioning:the latest on the world's # 1 business strategy
Trout, Jack.
1995
creator
Rivkin, Steve.
text
xxu
London
McGrawHill
1995
monographic
eng
xi,173 p. Includes index.
Jack Trout and Steve Rivkin
Positioning(Advertising)
HF 5827.2.R53 1995
0070653283
151019