Margolis, Jonathan. creator Garrigan, Patrick. text nju Hoboken, N.J Wiley c2008 2008 monographic eng

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image/jpeg xxiv, 351 p. : ill. ; 24 cm. pt. 1. It's a jungle out there--be a guerrilla -- pt. 2. Marketing at street level -- pt. 3. Opportunities all around you: nontraditional media -- pt. 4. Driving it home: from the street to your site -- pt. 5. If a tree falls in the woods ... the power of the press -- pt. 6. You scratch my back ... -- pt. 7. The part of tens. by Jonathan Margolis and Patrick Garrigan ; foreword by Jay Conrad Levinson. Includes index. Marketing Selling Small business Advertising HF5415 .M27933 2008 9780470289679 (pbk.) 0470289678 (pbk.) 2008935261 http://swbplus.bsz-bw.de/bsz287736016cov.htm http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2652163&custom%5Fatt%5F2=simple%5Fviewer http://swbplus.bsz-bw.de/bsz287736016cov.htm http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2652163&custom%5Fatt%5F2=simple%5Fviewer UKM 080814 20160130092203.0 15412033 eng