<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01863cam a2200409 a 4500</leader>
  <controlfield tag="001">15412033</controlfield>
  <controlfield tag="005">20160130092203.0</controlfield>
  <controlfield tag="008">080814s2008    njua          001 0 eng c</controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">  2008935261</subfield>
  </datafield>
  <datafield tag="015" ind1=" " ind2=" ">
    <subfield code="a">GBA890743</subfield>
    <subfield code="2">bnb</subfield>
  </datafield>
  <datafield tag="016" ind1="7" ind2=" ">
    <subfield code="a">014674030</subfield>
    <subfield code="2">Uk</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780470289679 (pbk.)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0470289678 (pbk.)</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
    <subfield code="a">(OCoLC)ocn226355936</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">UKM</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="c">UKM</subfield>
    <subfield code="d">BTCTA</subfield>
    <subfield code="d">BAKER</subfield>
    <subfield code="d">YDXCP</subfield>
    <subfield code="d">ORX</subfield>
    <subfield code="d">OKS</subfield>
    <subfield code="d">GZD</subfield>
    <subfield code="d">OCLCQ</subfield>
    <subfield code="d">GSC</subfield>
    <subfield code="d">DEBSZ</subfield>
    <subfield code="d">OCLCQ</subfield>
    <subfield code="d">BDX</subfield>
    <subfield code="d">DLC</subfield>
  </datafield>
  <datafield tag="042" ind1=" " ind2=" ">
    <subfield code="a">pcc</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HF5415</subfield>
    <subfield code="b">.M27933 2008</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Margolis, Jonathan.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Guerrilla marketing for dummies /</subfield>
    <subfield code="c">by Jonathan Margolis and Patrick Garrigan ; foreword by Jay Conrad Levinson.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Hoboken, N.J. :</subfield>
    <subfield code="b">Wiley,</subfield>
    <subfield code="c">c2008.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xxiv, 351 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="490" ind1="1" ind2=" ">
    <subfield code="a">For dummies</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes index.</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
    <subfield code="a">pt. 1. It's a jungle out there--be a guerrilla -- pt. 2. Marketing at street level -- pt. 3. Opportunities all around you: nontraditional media -- pt. 4. Driving it home: from the street to your site -- pt. 5. If a tree falls in the woods ... the power of the press -- pt. 6. You scratch my back ... -- pt. 7. The part of tens.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Marketing.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Selling.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Small business.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Advertising.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Garrigan, Patrick.</subfield>
  </datafield>
  <datafield tag="830" ind1=" " ind2="0">
    <subfield code="a">--For dummies.</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2=" ">
    <subfield code="m">DE-576;wiley</subfield>
    <subfield code="q">image/jpeg</subfield>
    <subfield code="u">http://swbplus.bsz-bw.de/bsz287736016cov.htm</subfield>
    <subfield code="v">20090320122234</subfield>
    <subfield code="3">Cover</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="1">
    <subfield code="u">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2652163&amp;custom%5Fatt%5F2=simple%5Fviewer</subfield>
    <subfield code="3">Inhaltsverzeichnis</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">7</subfield>
    <subfield code="b">cbc</subfield>
    <subfield code="c">pccadap</subfield>
    <subfield code="d">3</subfield>
    <subfield code="e">ncip</subfield>
    <subfield code="f">20</subfield>
    <subfield code="g">y-gencatlg</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">lcc</subfield>
    <subfield code="c">BOOKS</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">9018</subfield>
    <subfield code="d">9018</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">lcc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MUC</subfield>
    <subfield code="b">MUC</subfield>
    <subfield code="d">2015-10-15</subfield>
    <subfield code="e">Donation(B.F.A)</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF 5415 .M37 2005</subfield>
    <subfield code="p">15780</subfield>
    <subfield code="r">2019-05-31</subfield>
    <subfield code="w">2015-10-15</subfield>
    <subfield code="y">BOOKS</subfield>
  </datafield>
</record>
