00357nam a22001217a 4500008004100000020001500041050002200056100002500078245004400103260003400147300003500181700001900216151012b        xxu||||| |||| 00| 0 eng d  a0324316674  aHF 5415 .B66 2006  aBoone Louis E.d2006  aContemporary Marketing/cLouis E. Boone  aCanada,bSouth-Western,c2006  alvi,`726p.:illbincludes index  aDavid L. Kurtz