Hult, G. Tomas M. 2012 creator Pride, William M. Ferrell, O.C. text xxu Spain South-Western cengage learning 2012 16th ed.: monographic eng

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xxx,656(113) p. :ill. Includes index. G. Tomas M.Hult, William M. Pride and O.C. Ferrell.- Marketing HF 5415.H85 2012 9780538480567 151007