TY  - BOOK
AU  - Perreault William D.
AU  - Cannon Joseph P.
AU  - McCathy Jerome E.
TI  - Essentials of Marketing: A Marketing Strategy Planning Approach
SN  - 9780070172463
AV  - HF 5415 .P47 2010 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
ER  -