TY  - BOOK
AU  -  Lamb, Charles W.
AU  - Hair, Joseph F. 
AU  -  McDaniel, Carl.
TI  - MKTG 4
SN  - 9780538468244
AV  - HF 5410.M334 2011 
PY  - 2011///
CY  - USA
PB  - South-Western cengage learning
KW  - Marketing
ER  -