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  <titleInfo>
    <title>Marketing</title>
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  <name type="personal">
    <namePart>Grewal, Dhruv.</namePart>
    <namePart type="date"> 2012</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Levy Michael</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
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    <place>
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    <publisher>McGraw-Hill</publisher>
    <dateIssued> 2012</dateIssued>
    <edition>3rd ed.</edition>
    <issuance>monographic</issuance>
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  <language>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xliii, 673p.: ill.; 29 cm includes index.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Dhruv Grewal  and Michael Levy</note>
  <classification authority="lcc">HF 5415 .G74 2012</classification>
  <relatedItem type="series">
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      <edition>3rd ed</edition>
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  <identifier type="isbn">9780077540982</identifier>
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