TY  - BOOK
AU  - Berkman,Harold W.
AU  - Gilson,Christopher.
TI  - Consumer behavior: concepts and strategies
SN  - 0534031048
AV  - HF 5415.3 .B42 1986 
PY  - 1986///
CY  - Boston
PB  - Kent
KW  - Consumers
ER  -