TY  - BOOK
AU  - Vincze, Julian W.
AU  -  Anderson, Carol H.
TI  - Cases in strategic marketing management
SN  - 0395870534
AV  - HF 5415.13.V56 2000 
PY  - 2000///
CY  - Boston
PB  - Houghton Mifflin company
ER  -