TY  - BOOK
AU  - Grewal ,Dhruv
AU  - Levy,Michael
TI  - Marketing
SN  - 9780078028830 
AV  - HF 5415.G675 2012 
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -