TY  - BOOK
AU  - Kotler Philip
AU  - Armstrong Gary
TI  - Principles of Marketing
SN  - 0130418145
AV  - HF 5415 .K636 2004 
PY  - 2004///
CY  - Upper saddlle River
PB  - Pearson Education, inc.
KW  - Marketing
ER  -