@book{4143,
	author = {Pride, William M., and Ferrell, O. C.},
	title = {Marketing llf /},
	publisher = {Houghton Mifflin,},
	year = {2010.},
	address = {Boston, MA :},
	edition = {2010 ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy1215/2008928620-d.html}
}