TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 0030885183
AV  - HF5415 .B53
U1  - 658.8 
PY  - 1992///
CY  - Hinsdale, Ill.
PB  - Dryden Press
KW  - Marketing
N1  - Includes bibliographical references
ER  -