TY  - BOOK
AU  - Farese,Lois Schneider.
AU  - Kimbrell, Grady. 
AU  - Woloszyk,  Carl A. 
TI  - Marketing essentials
SN  - 0026406012
AV  - HF 5415.F37 1997 
PY  - 1997///
CY  - New York
PB  - Glencoe McGraw Hill
N1  - Includes index
ER  -