TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kelvin Lane
TI  - A Framework For Marketing Management 
SN  - 0131452584
AV  - HF 5415.13 .K636 2006 
PY  - 2006///
CY  - New Jersey
PB  - Pearson Prentice Hall
KW  - Marketing - Management
ER  -