TY  - BOOK
AU  - Wells, William
AU  - Moriarty, Sandra
AU  - Burnett, John
TI  - Advertising : Principles & Practice
SN  - 0131465600
AV  - HF 5823 .W455 2006 
PY  - 2006///
CY  - New Jersey.
PB  - Pearson Prentice Hall
KW  - Advertising
ER  -