@book{3668,
	author = {Kerin, Roger A. and Hartley, Steven William.},
	title = {Marketing :},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2007.},
	address = {Boston, Mass. :},
	edition = {2nd ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html}
}