Marketing Kerin,Roger A. 2002 creator Berkowitz,Eric N. Hartley,Stephen W. Rudelius,William. text xxu New York McGrawHill 2002 7th ed. monographic eng
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xliii,741 p.:ill. Includesbibliographical references and index, Rofer A. Kerin,Eric N.Berkowitz,Stephen W.Hartley and William Rudelius HF 5415 .M29474 2002 0072410752 150825