TY  - BOOK
AU  - East Robert
AU  - Wright Malcolm
AU  - Vanhuele Marc
TI  - Consumer Behaviour: Applications in marketing 
SN  - 9788132103158
AV  - HF5415.32 .E27 2008
PY  - 2009///
CY  - New Delhi
PB  - SAGE Publication India
KW  - Consumer Behaviour
N1  - Include Bibliographical references and Index
ER  -