a skill-building approach Sekaran, Uma creator author. Bougie, Roger author. text bibliography nju Hoboken, NJ John Wiley & Sons 2019 2020 Eighth edition. monographic eng

print

xxv, 396 pages : color illustrations ; 25 cm "Previous editions of this book have been used in various research methods courses with great success. For many years the book has helped thousands of my own students (undergraduate students, graduate students and executive students), as well as many more around the world, to carry out their research projects. The great strength of Research Methods for Business is that students find it clear, informal, easy to use and unintimidating. I have tried to maintain these strengths in this eighth edition"-- Roger Bougie and Uma Sekaran. Uma Sekaran appears as the first named author on earlier editions. Includes bibliographical references and index. Business Research Methodology Qualitative methods Study and teaching HD30.4 .S435 2019 650.072 Sekaran, Uma. Hoboken, NJ : John Wiley & Sons, Inc., 2019. Eighth edition. (DLC) 2019030450 9781119561224 2019030449 MksU 190731 20250708094802.0 21110219 eng