TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - McDaniel, Carl
TI  - MKTG
SN  - 9780538468244
AV  - HF 5410 .L36 2011 
PY  - 2011///
CY  - USA
PB  - South-Western Cengage Learning
KW  - marketing
ER  -