00967nam a22002417a 4500008004100000020001800041040000900059050002300068100002100091245012200112250001300234260005000247300003200297504005100329650001800380650003100398650003100429650004000460700003300500942003300533999001700566952014200583250701b        |||||||| |||| 00| 0 eng d  a9781266090608  aMksU  aHF5823b .B45 2024  aBelch, George E.  aAdvertising and Promotion :ban integrated marketing communications perspective /cGeorge E. Belch, Michael A. Belch.  a13th ed.  a New York : bMcGraw‑Hill Education,c2024.  axxxi, 759p. :bill. ;c28cm  aIncludes bibliographical references and index.  aAdvertising.   aAdvertising and Promotion.  aMarketing communications.   aIntegrated marketing communication.  aBelch, Michael A., eauthor.  hHF5823 .B45 20242lcccBOOKS  c32267d32267  00102lcc4070aMUCbMUCcGENd2025-06-23epurchase- coporate campusg8599.00l0oHF5823 .B45 2024p40186r2025-07-14w2025-07-01yBOOKS