Advertising and Promotion
an integrated marketing communications perspective
Belch, George E.
creator
Belch, Michael A.
author.
text
New York
McGraw‑Hill Education
2024
13th ed.
monographic
eng
xxxi, 759p. : ill. ; 28cm
George E. Belch, Michael A. Belch.
Includes bibliographical references and index.
Advertising
Advertising and Promotion
Marketing communications
Integrated marketing communication
HF5823 .B45 2024
9781266090608
MksU
250701