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  <titleInfo>
    <title>Hospitality marketing</title>
    <subTitle>principles and practices</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Gursoy, Dogan.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Buttle, Francis</namePart>
    <role>
      <roleTerm type="text">author. </roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Bowie, David</namePart>
    <role>
      <roleTerm type="text">author.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Routledge</publisher>
    <dateIssued>2023</dateIssued>
    <edition>4th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvi, 402p : ill: 25cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">Dogan Gursoy, Francis Buttle, David Bowie.</note>
  <note>Includes bibliographical references and index.</note>
  <subject>
    <topic> Hospitality industry</topic>
    <topic>Marketing</topic>
  </subject>
  <subject>
    <topic>Consumer behavior</topic>
  </subject>
  <subject>
    <topic>Digital marketing</topic>
  </subject>
  <classification authority="lcc">HF5415 .G87 2023</classification>
  <identifier type="isbn">9781032030364</identifier>
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    <recordCreationDate encoding="marc">250701</recordCreationDate>
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