Fotiadis, Thomas creator author. Lindgreen, Adam author. Siomkos, George J. (George John) author. Öberg, Christina 1970- author. Folinas, Dimitris 1970- author. text bibliography cau New York Routledge 2023 4th ed. monographic eng

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xxxii, 365 pages : color illustrations ; 24 cm "An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR."--Publisher's description. Thomas Fotiadis, Adam Lindgreen, George J. Siomkos, Christina Ö̈̈berg & Dimitris Folinas. Includes bibliographical references (pages 325-352) and index. Industrial marketing Industrial marketing Case studies Logistics Logistics Case studies HF5415.1263 .F685 2023 658.8/04 9781529778540 9781529778533 2022934596 MksU0 220311 20250630142225.0 22461170