01687cam a2200397 i 4500 22461170 OSt 20250630142225.0 220311s2023 caua b 001 0 eng d 2022934596 9781529778540 9781529778533 (OCoLC)on1350635349 MksU0 lccopycat HF5415.1263 .F685 2023 658.8/04 23 Fotiadis, Thomas, author. Industrial marketing / Thomas Fotiadis, Adam Lindgreen, George J. Siomkos, Christina Ö̈̈berg & Dimitris Folinas. 4th ed. New York : Routledge, 2023 xxxii, 365 pages : color illustrations ; 24 cm Includes bibliographical references (pages 325-352) and index. "An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR."--Publisher's description. Industrial marketing. Industrial marketing Case studies. Logistics. Logistics Case studies. Lindgreen, Adam, author. Siomkos, George J. (George John), author. Öberg, Christina, 1970- author. Folinas, Dimitris, 1970- author. 7 cbc copycat 2 ncip 20 y-gencatlg lcc HF5415.1263 .F685 2023 BOOKS 32260 32260 0 0 lcc 0 0 MUC MUC GEN 2025-06-23 purchase- coporate campus 10763.00 HF5415.1 .F68 2023 40180 2025-07-14 2025-06-30 BOOKS