TY  - BOOK
AU  - David, Fred R.
TI  - Strategic management: concepts and cases
SN  - 0130479128
AV  - HD 30.28 .D385 2002 
PY  - 2002///
CY  - New Jersey
PB  - Prentice Hall
KW  - Strategic planning-Case studies
KW  - Strategic planning
ER  -