01954cam a2200313 i 4500 18268791 20231122184043.0 140815s2015 nyu b 001 0 eng 2014021328 9780415833974 (Pbk) 9780415833974 (Pbk) 9780203790601 (Ebk) DLC eng DLC rda DLC pcc G 156.5 .H47M35 2015 910.68 23 Du Cros, Hilary. Cultural tourism / Hilary du Cros and Bob McKercher. Second Edition. xiii, 269 pages ; 25 cm Bob McKercher is the first author listed on the title page of the previous edition. Includes bibliographical references and index. SECTION A: Setting the context -- Defining cultural tourism -- Challenges in achieving sustainable cultural tourism -- Issues, benefits, risks and costs -- SECTION B: Cultural assets. Cultural heritage management principles and practice (with special reference to World Heritage) -- Tangible cultural heritage -- Intangible cultural heritage and creative arts -- SECTION C: Tourism, the tourist and stakeholders. How tourism works -- The cultural tourism market: a cultural tourism typology -- Tourism attraction system, markers and gatekeepers -- SECTION D: Products. Cultural tourism products -- Assessing product potential -- Market appeal/Robusticity matrix: a site specific auditing tool -- SECTION E: Operationalization. Framework for understanding what is necessary for a successful attraction -- Applying planning and management frameworks -- Experience creation. Heritage tourism. McKercher, Bob. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BOOKS G 156.5 .H47M35 2015 31953 31953 0 0 lcc 0 0 MUC MUC GEN 2023-11-22 0 G 156.5 .H47M35 2015 39762 2024-05-17 2023-11-22 BOOKS