02729cam a2200349 i 45000010009000000050017000090060019000260070015000450080041000600100017001010200018001180200018001360400028001540420008001820500024001900820017002141000028002312450071002592500012003302600049003423000034003915040037004255201425004626500023018876500013019107000031019237760186019549060045021409420034021859990017022199520143022362163570220231017144312.0m    |o  d |      cr |||||||||||200715s2021    enk     ob    001 0 eng    a  2020031781  a9781003046721  z9780367495596  aDLCbengcDLCerdadDLC  apcc00aG 155 b.A1S88 202100a910.68/82231 aHorner, Susan,eauthor.10aConsumer behaviour in tourism /cSusan Horner and John Swarbrooke.  a4th ed.  a52 Vanderbilt Avenue, NY. :bRoutledgec2021  axv,484p.:bill., col.;c25cm.  aIncludes Biblio. Ref. and index.  a"Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This fourth edition has been updated to include: New material on the impact of CT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry  Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica  New online resources including Power Point slides and a case archive Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism"-- 0aConsumer behavior. 0aTourism.1 aSwarbrooke, John,eauthor.08iPrint version:aHorner, Susan, 1956-tConsumer behaviour in tourismbFourth edition.dLondon ; New York, NY : Routledge/Taylor & Francis Group, 2021z9780367495633w(DLC) 2020031780  a7bcbccorignewd1eecipf20gy-gencatlg  2lcchG 155 .A1S88 2021cBOOKS  c31898d31898  00102lcc4070aMUCbMUCcGENd2023-09-18ePurchase- Falcon Booksl1oG 155 .A1S88 2021p39716r2026-03-13s2026-03-13w2023-10-17yBOOKS