02633cam a2200349 i 4500 21635702 20231017144312.0 m |o d | cr ||||||||||| 200715s2021 enk ob 001 0 eng 2020031781 9781003046721 9780367495596 DLC eng DLC rda DLC pcc G 155 .A1S88 2021 910.68/8 23 Horner, Susan, author. Consumer behaviour in tourism / Susan Horner and John Swarbrooke. 4th ed. 52 Vanderbilt Avenue, NY. : Routledge 2021 xv,484p.: ill., col.; 25cm. Includes Biblio. Ref. and index. "Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including: tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines. This fourth edition has been updated to include: New material on the impact of CT developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, the impact of crises and natural disasters on tourism and the cruise industry Thirty brand new international case studies about topical issues such as: Airbnb, travel blogs, overtourism, COVID-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film and tv induced tourism, and tourism in Antarctica New online resources including Power Point slides and a case archive Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow the reader to check their understanding of what they have read. This book is an invaluable resource for students studying tourism"-- Consumer behavior. Tourism. Swarbrooke, John, author. Print version: Horner, Susan, 1956- Consumer behaviour in tourism Fourth edition. London ; New York, NY : Routledge/Taylor & Francis Group, 2021 9780367495633 (DLC) 2020031780 7 cbc orignew 1 ecip 20 y-gencatlg lcc G 155 .A1S88 2021 BOOKS 31898 31898 0 0 lcc 0 0 MUC MUC GEN 2023-09-18 Purchase- Falcon Books 1 G 155 .A1S88 2021 39716 2026-03-13 2026-03-13 2023-10-17 BOOKS